SUNTECH

Analysis - Point form

• EMOTION: DESIRE
• BIG IDEA: power
• Audience: families, house owners, fairly wealthy to invest in solar power, businesses 
• status symbol! 
• Type of ad: magazine ad
• Formative Ad: introducing company, what is it and does (text, further analysis later)
•  but also slightly persuasive Ad: in an indirect way, naming all positive sides and trying to full fill desire
• AIDA
• Attack attention: picture// contrast(black&white), emphasis( woman) but focus on sun, value( sky different grey shades between black ground and white sun), sun in the top right intersection of rule of thirds, sun is pixilated ( contrast) and structure of solar- links 
• Develop interest: human being- are we involved? & slogan, logo, brand name
• Develop desire: text
• Move to action: visit www. suntech-power.com
• Slogan: Unlimited. 
• last for more than a lifetime
• Logo: a square with 2 parts- as if combing 2 things to make a perfect square- the perfection of solar energy
• TEXT:
• repetition: powering, powerful--> unlimited ( picture through running- pushing limits further/giving energy/ use of energy the sun)
• touch the furthest: use of comparative- reach the desire 
• touch the furthest , closer to home: juxtaposition
• it's about: introduction to a new company ( generalizing the campaign)
• and: emphasis what more it can do: there's even more to it
• closer to home: in juxtaposition to galaxy: both our home, but one far away but reachable and the home close and very easy to use solar power
• home, planet, galaxy: climax: solar power coming from the galaxy, serving the earth and helping us individuals
• our galaxy: one community, live in one galaxy wit own homes, as a community share the same energy source - become part of it
• see how we are powering: transference- do it like us
• A lifestyle: living on unlimited energy source - the sun 
• pseudo spirituality: giving power to you

Novel VS Movie

Written in 1926 by F. Scott Fitzgerald and filmed in 2000 by A&E Cable Network and Granada Productions as a television film adaption -The Great Gatsby. The novel has been filmed three times before which makes the 2000 edition the forth and another edition is being published in 2012. Both the movie and the novel share various similarities as well as differences, however the disparities are significant. Themes, characters and motifs appear through out the movie relating to the book one remarkable motif occurred several times in the novel and movie, the land between West Egg and New York, which is being watched by the eyes of Doctor T.J. Eckleburg and called the Valley of Ashes, just as the name has no pleasant meaning, this is the place of darkness.

“A fantastic farm where ashes grow like wheat... “ (26) When we are first introduced to the Valley of Ashes and the eyes of Dr. T.J. Eckleburg, book and movie have very similar description by the narrative voice (Nick), which makes the setting akin to the imagination created by the book. In both it is intently referred to the ashes through repetition “ ashes grow…ashes take…ash-grey”(26). Yet in the movie the display of ashes is rather limited, where as the eyes are very much in focus. The movie has followed the very detailed description of the book.

“…Doctor T.J. Eckleburg’s faded eyes came into sight…”(117) In the book as well as in the movie the eyes are always in relation to Tom but also in association with darkness. As Tom arrives in the Valley of Ashes the first thing appearing are the eyes. Not always are they mentioned directly in the book but shown in the movie for example when Tom is filling up gas, where he sees Myrtle alive for the last time from a distance and when Tom arrives at the accident. Here it switched to a POV, emphasizing that the eyes of the doctor watch over everything that happens in the Valley of Ashes very similar to the book as in the book the impression is also given that the eyes of Dr. Eckleburg look upon.

Unlike the novel. Two different reasons are given in the novel and the movie, which have lead to the cause of the accident. “Toward the other car, and then she lost her nerve” (137) as explained in the book, while in the movie Daisy is caught in the eyes and therefore the drive gets out of control. The film intensely puts the eyes in focus therefore there is no misunderstanding that the eyes are a distraction to Daisy which result in the death of Myrtle. The movie includes a very detailed display of the tragedy while the book keeps it short, which can be therefore since the movie focuses a lot on the eyes and them symbolizing to watch everything.

Has the movie really succeeded? When to compare and contrast movie and novel, the movie has succeeded in having this symbol reoccur and making it a motif especially by two additional scenes showing the eyes. Not only rhetorically but also visually have the Eyes of Dr. T.J. Eckleburg fulfilled my imagination- not so much the Valley of Ashes though. The motif has always been in the right place and not set at an inadequate time, because do to the events which have happened the motif always occurred when it was negative such as Tom seeing his mistress at last, the loss of Myrtle but also in general where the poor resident and no one likes to spend time. Yet, most of the time books are by far better than the movie, because what can exceed our imagination? Not some simple display on TV. 

Assignment- Examples

FINAL ESSAY!

Tom- Alcohol- Can’t recapture the past? Of course you can!

Go back to basic. In the book the Great Gatsby by F. Scott Fitzgerald one theme is “Can’t recapture the past? Of course you can!” which the whole book is built up on. To this story line alcohol is a reoccurring symbol, which is a motif and Tom, even though he’s not one of the main characters, he ads special tension to the book. Alcohol makes Gatsby what he is in the 1920s. Recapturing the past is Gatsby’s goal. The only obstruction is Tom- keeping Daisy as a possession.

“I don’t give big parties. I suppose you’ve got to make your house into a pigsty in order to have any friends...” (Pg. 124) While Tom gives the impression of mocking Gatsby, he addresses it indirectly at him by adding the comment as last “ in the modern world” to generalize the whole statement. Toms knows what Gatsby’s aim is, but himself he knows that Gatsby will never reach it: to recapture the past of Gatsby and Daisy. Through Tom’s statement he makes him self a bully of Gatsby but also completed the transition from libertine to prig (compare pg. 124- Nick’s judgment about Tom). All the parties are filled with alcohol representing wealthiest since in the era of the 1920s it was illegal, yet for Gatsby this didn’t matter- with those parties he wanted to attract attention of Daisy by “representing the staid of nobility of the countryside” (Pg.46) with his mansion and unknown friends. The quote above by Tom reflects in a way jealousy, but he knows he has nothing to worry about.

She is a possession. A possession Tom would never let go of, but Gatsby desperately is trying to get. When the lie had been told: “ She’s a Catholic, and they don’t believe in divorce” (Pg. 36), it was to keep Daisy and in order to keep Myrtle as a mistress and nothing more. For Tom this was totally self-centered and suitable to his own good. Daisy was for Tom a status icon, which differentiated him from Gatsby, because, money- they both had. At this point in the book, they are enjoying whiskey severed from Tom, the alcohol representing his wealth.  It was in Gatsby’s dream to win Daisy back, to recapture the past and have everything the same as five years ago. He tries everything- and it is slowly developing.

Even illegal development didn’t bring him to his goal. Gatsby got himself into a different level of earning money, just to follow his dream. Gatsby’s dream differed from the dream of others in the 1920s; the American dream was the desire for money. Gatsby’s was more to that. He wanted Daisy back for which he needed wealth to impress her. “He owned some drug-stores, a lot of drug stores. He built them up himself.”(Pg.104), this made him new money and enabled him to throw parties. The quote of the book was part of Tom’s investigation about Gatsby when Daisy tells him that he illegality of supplying alcohol was how Gatsby has become rich. It shows that Tom is worried about Gatsby’s present and his and his wife’s past.

It’s not like she never believe in their future. It was not easy for Daisy to do the right decision. Gatsby came up to a point where he was about to behold Daisy. This short except of the past has been added right before the middle stanza. Daisy being unsure of her decision with Tom, because she Gatsby had tried so hard that she kept him in her mind. Yet Tom has all the old money and Gatsby later on becomes wealth through new money.  “She had a bootleg of Sauterne in one hand and a letter in the other.” (Pg. 74) This was right before the wedding of Tom and Daisy, the letter being from Gatsby- was Daisy really ready to be married to Tom? But since Daisy was drunk, which supports her rich lifestyle and in juxtaposition to it- Gatsby. Gatsby, who at that point of time hasn’t been rich, yet working on it in order to win back his love.

He knows he got it. Tom explicitly showing off with Daisy, and how she just belongs to him. Everything is falling apart. “Tom was evidently perturbed at Daisy’s running around alone, for on the following Saturday night he came with the to Gatsby’s party” (Pg. 100) The party: Daisy didn’t like it, all a sign of a fail in recapturing the past. Alcohol, people, light and nobility was all there but it didn’t help. Especially the party is set after the middle stanza indicating that everything is about to fall apart and everything up to the fifth stanza had built up to nearly recapturing the past. Tom has Daisy all the time through out the book- Gatsby tries to have her for a few seconds and eventually more.

“He raised his hand and pointed across the bay.”(Pg.112) Gatsby has his house in West Egg opposite to East Egg. All his lifestyle lead to one thing. Tom needs to push the boundaries and being a total bully towards Gatsby. Gatsby has set his mansion and total symbol of wealth directly opposite the sea of Tom’s and Daisy’s house to present his nobility, which should attract Daisy’s attention. Therefore Gatsby will recapture the past and have everything as before. But Daisy isn’t the girl he used to know, but still imagines her the way to be it, that way he doesn’t let go of her. Tom knowing it all, had to emphasize of him having Daisy as his possession and no one else’s by bringing Gatsby outside his house. Which indirectly shows that Tom shows he lives he with Daisy while Gatsby is far out of reach. And even if the alcohol represented his excessive lifestyle, it didn’t bring them together.

Everything for nothing? Tom achieved his goal and alcohol did not help Gatsby. Even though Gatsby has built up his career on illegal drugstores and built his whole life compromising with the desires of Daisy. Yet it was all wrong- she didn’t come back. Tom being in juxtaposition to Gatsby, both wanting Daisy as their status icon but only one can have it. Tom always had it, while Gatsby was just that close when it all collapsed. Recapturing the past isn’t as easy as it might seem, Mr. Gatsby.

QUOOOTES

Tom-Alcohol- Can't recapture the past? Of course you can! 

"Daisy and Tom were sitting opposite each other at the kitchen table... They weren't happy... yet they weren't unhappy either. There was an unmistakable air of natural intimacy about the picture, and anybody would have said that they were conspiring together."
- F. Scott Fitzgerald, The Great Gatsby, Ch. 7, pg 138

“In the main hall a bar with a real brass rail was set up, and stocked with gins liquors …” Ch. 3, pg 42 (Gatsby’s house)

“Meanwhile Tom brought out a bottle of whiskey from a locked bureau door. “ Ch. 2, pg. 31

“…and assumed to itself the function of representing the staid nobility of the countryside” Ch. 3 pg. 46

“She had a bottle of Sauterne in one hand and a letter in the other.” Chap. 4, pg.74 (daisy’s wedding)

“I keep it always full of interesting people, night and day. People who do interesting things. Celebrated people.” Ch. 5, pg 87

“He owned some drug-store, a lot of drug-stores.He built them up himself. “ Pg 104


" i hadn't been there two minutes when somebody brought Tom Buchanan in for a drink. I was startled, naturally, but the really surprising thing was that it hadn't happened before." pg 98


" Tom was evidently perturbed at Daisy's running around alone, for on the following Saturday night he came with her to Gatby's party." pg 100

“Gatsby took his drink. ‘They certainly look cool, ’he said, with visible tension.” Pg 112

“I don’t give big parties. I suppose you’ve got to make your house into a pigsty in order to have any friends-in the modern world.” Pg 124

“The drug-store business was just a small change, continued Tom slowly, but you’ve got something on now that Water’s afraid to tell me about.” Pg 128

“…tomorrow we will run faster, stretch out our arms further…And one fine morning-

So we beat on, boats against the current, born back ceaselessly into the past.” Pg 172


(“…paid a high price for living too long with a single dream.” Pg 153)

Outline- page 82/83

INTRO

Context 

- before 

- now 

- after

Leading to main theme

Paragraph 1

scene setting- motif: the weather 

Paragraph 2 

Structure of the text- description and conservation

--> linking to what is happening right now in this passage

Paragraph 3

turning point- Gatsby discription: right before disappearance

Paragraph 4

in juxtaposition to description of Daisy --> motif: light

Paragraph 5

All Gatsby's impatience, uncertainty 

thinking she is not coming- Can't recapture the past? 

---> for nothing there she comes- of course you can!

Paragraph 6

tone of Daisy's voice : money 

chauffeur: rich but also link to car crash 

Paragraph 7

the rich are different: the way they talk, spend their they day

have too much money

"are you in love with me.. ?" 

Paragraph 8

daisy's richness in juxtaposition to Nick's bungalow, which she loves- some ironic 

"castle Rackrent" Nick talking ironically about his house - negative

Paragraph 9

enhancement of Gatsby's absence through syntax but also diction  

Paragraph 10 

Gatsby is back- in front of the door

description and simile 

- he's unconfident

Paragraph 11

Catharsis- through out the book extract 

 Paragraph 12

"glaring tragically" --> showing that all will end tragically between Gatsby and Daisy 

puddle of water - recapturing the past will to fail 

CONCLUSION

recapturing the past- Gatsby builds his whole life around

the rich are different 

referring to the syntax and diction which are made intentional of gatsby's present who is the one trying to recapture the past- without him there is no past to bring back 

-- most important stanza in the book--

Chapter 3 &4

CHAPTER 3

pg. 42

"The lights grow brighter as the earth lurches away from the dun, and the orchestra is playing yellow cocktail music..."

With all the lights Gatsby is trying to reach Daisy and recreate the past. And again YELLOW occurs, one of the colors always reoccurring in the book.

pg. 46

"...assumed to itself the function of representing the staid nobility of the countryside- East Egg condescending West Egg .." 

West egg vs East egg - gatsby has his house in the way facing Daisy and therefore trying to show his nobility

pg. 49

"I thought you knew, old sport. I'm afraid I'm not a very good host." 

Gatsby doesn't care about his guests and who attends, except one - Daisy. Everyone is irrelevant and just there to spread his big, great parties.

pg. 56

"...host, who stood on the porch, his hand up in a formal gesture of farewell."

Gatsby reaching out again for the green light at the dock symbolizing , all he wants is to recreaet the past with daisy.

pg.59

"...I am one of the few honest people that I have ever known."

Nick admitting that he judges people, and therefore is very honest, which makes his unreliable. 

CHAPTER 4

pg. 64

"...trying to forget something very sad that had happened to me long ago." 

Gatsby foreshadowing to Nick about his past with Daisy and how much he wants it back.

pg.66

"You see, I usually find myself among strangers because I drift here and there trying to forget the sad things that happened to me." 

Again Gatsby is telling Nick more about his past and what his parties are for. Yet he is telling him that is trying to forget the past when he actually wants to recreate it.

pg 72

"I turned toward Mr Gatsby, but he was no longer there." 

This shows that Gatsby wants to be unnoticed toward Daisy and Tom, and that Daisy should notice herself about Gatsby's parties and all. 

pg.74

""Daisy's change' her mine!""

Daisy was drunk and read a letter before he marriage and was about to cancel her marriage. The letter was probably from gatsby, which shows she did care about him, but then she retook the pearl necklace, which indicated that she's more for the money.

pg.77

"There are only the pursued, the pursuing, the busy, and the tired." 

Nick again judging people and putting them into categories. But also referring to Gatsby's effort to make Daisy realize his nobility.