A.I.D.A

http://www.andrewbradley.ca/?cat=17

• Attracts attention - the picture! 

- Contrast to how a closet usually looks like
- Zoom ins give a more detailed view

• Develops interest - Statement 

- Irony
-find out - creates a lot of interest

contrast to picture

• Develop desire- small text below

-listing

-repetition

-syntax

-(empathy)

• Move to attention- Plan your PAX: www.IKEA.com

- invites costumers to buy it